Provable Marketing and Communications
Claim · Evidence · Sign
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Enter a claim you want to make about a product, material, or practice. Add an Economy3 record hash or describe your evidence. The agent evaluates what can be said honestly.
Grant a buyer a feed of your products. Revoke anytime.
A signed, agent-readable announcement. Renders as a schema.org NewsArticle.
ECGT — Sept 2026
SEP 2026EU Empowering Consumers Directive (2024/825)
Evidence-based green claims. Bans 'eco-friendly' without proof. Penalty: 4% turnover.
EPD / LCA
IN EFFECTEnvironmental Product Declarations (EPD) / Life Cycle Assessment (LCA)
Type III declarations from Life Cycle Assessment data under ISO 14025 / EN 15804.
EU CSRD (Art. 29)
Mandatory Value Chain Reporting
Agentic integrity for supply chain transparency.
ISO 14021:2016
IN EFFECTEnvironmental Labels — Self-Declared Claims (Type II)
ISO 14021:2016 specifies requirements and guidance for self-declared environmental claims (Type II eco-labels) including: 'recycled content' (must state percentage and pre/post-consumer split), 'recyclable', 'refurbished', 'remanufactured', 'reclaimed', 'reduced energy/water consumption', and 'extended life product.' Claims must be accurate, verifiable, relevant, and not misleading. Adopted by reference in EU, UK, Australian, and Canadian environmental claims enforcement frameworks.
ISO 14040:2006
IN EFFECTNOT SCOREDEnvironmental Management — Life Cycle Assessment — Principles and Framework
ISO 14040:2006 describes the principles and framework for life cycle assessment (LCA): definition of the goal and scope, the life cycle inventory analysis (LCI) phase, the life cycle impact assessment (LCIA) phase, the life cycle interpretation phase, reporting and critical review, limitations, the relationship between the LCA phases, and conditions for use of value choices and optional elements. It covers LCA and LCI studies. It does NOT describe the LCA technique in detail and does NOT specify methodologies for the individual phases — a study claiming a method on 14040's authority is claiming something 14040 declines to give. Edition 2, published 2006-07, 20 pages, ISO/TC 207/SC 5, ICS 13.020.10 / 13.020.60. Stage 90.93 — confirmed on review in 2022, so this version remains current. One amendment: ISO 14040:2006/Amd 1:2020.
ISO 14044:2006
IN EFFECTNOT SCOREDEnvironmental Management — Life Cycle Assessment — Requirements and Guidelines
ISO 14044:2006 specifies requirements and provides guidelines for life cycle assessment: definition of goal and scope, the life cycle inventory analysis (LCI) phase, the life cycle impact assessment (LCIA) phase, the life cycle interpretation phase, reporting and critical review, limitations, the relationship between the LCA phases, and conditions for use of value choices and optional elements. It covers LCA and LCI studies. This is the requirements half of the pair — 14040 states the framework, 14044 states what a study must actually do to conform. Edition 1, published 2006-07, 46 pages, ISO/TC 207/SC 5, ICS 13.020.10 / 13.020.60. Stage 90.93 — confirmed on review in 2022, so this version remains current. Two amendments: Amd 1:2017 and Amd 2:2020.
ISO 14067:2018
IN EFFECTNOT SCOREDGreenhouse Gases — Carbon Footprint of Products — Requirements and Guidelines for Quantification
ISO 14067:2018 specifies principles, requirements and guidelines for quantifying and reporting the carbon footprint of a product (CFP), consistent with ISO 14040 and ISO 14044. Requirements for a PARTIAL CFP are also specified. It addresses only a single impact category: climate change. Carbon offsetting and the communication of CFP information are explicitly OUTSIDE its scope — a standard that quantifies a number is not a standard that licenses a label built on it. It assesses no social or economic aspect and no other environmental impact. Edition 1, published 2018-08, 46 pages, ISO/TC 207/SC 7, ICS 13.020.40. Supersedes the withdrawn ISO/TS 14067:2013.
FTC 16 CFR Part 260
IN EFFECTFTC Guides for Use of Environmental Marketing Claims
FTC Green Guides (last revised 2012; substantive update under review 2023–2024) govern environmental marketing claims in the United States. Specific guidance covers: 'recycled content' (must specify percentage and pre/post-consumer source), 'pre-owned' and 'refurbished' (cannot imply like-new condition without basis), 'sustainable' (requires substantiation across the full product lifecycle), and carbon offset claims. Violations are enforceable as deceptive practices under FTC Act Section 5. Penalty: up to $51,744 per violation per day.
CSDDD (2024/1760)
2027NOT SCOREDCorporate Sustainability Due Diligence
Mandatory human rights and environmental due diligence across global supply chains. Large EU company obligations from July 2027.
CMA Green Claims
IN EFFECTNOT SCOREDUK Green Claims Code
Substantiation before marketing claims (anti-greenwash).
ASA CAP/BCAP Code
IN EFFECTNOT SCOREDUK Advertising Standards Authority — CAP & BCAP Codes
The CAP Code (non-broadcast) and BCAP Code (broadcast) require all UK advertising to be legal, decent, honest, and truthful. ASA has published specific guidance on environmental claims (2023): ads must not imply a product's overall environmental impact is neutral or positive without robust lifecycle evidence. Upheld rulings require advertisers to hold substantiating evidence before publication — not after a complaint. Penalty: ad removal, referral to Trading Standards, and reputational sanctions.
DMCC Act 2025
IN EFFECTNOT SCOREDDigital Markets, Competition and Consumers Act
From 6 April 2025 the CMA has direct enforcement powers — fines up to 10% of global turnover — for misleading sustainability claims, without requiring a court order. Supersedes guidance-only Green Claims Code enforcement.
ACL s.18 / s.29
IN EFFECTNOT SCOREDAustralian Consumer Law — Environmental Claims
Sections 18 and 29 of the Australian Consumer Law prohibit misleading and deceptive conduct and false representations, including unsubstantiated environmental and sustainability claims. ACCC actively enforces against fashion and textile brands.
